If you’re seeing success with a subject line that isn’t listed in this post, then keep using it. December 20, 2019   |   8 minute read, Should you be putting more thought into your cold email subject lines? It’s the most critical factor that determines whether or not your email gets read. Here are 25 examples of some great B2B subject lines that you can test out for your business today. This is simply because the human brain is preprogrammed to instantly respond to something that’s personal or relates the most. Cold email outreach is a special beast. “I thought the more specific and in-depth I could go, the better … but that’s not actually the case for subject lines. “Most people are opening email on their phones,” Thompson says. It doesn’t matter how funny, personal, short, or otherwise amazing the email is, if it doesn’t attract enough attention to get opened. Here are 20 of the best cold email subject lines curated to get you maximum open rate. Writing a creative subject line is no small feat, so we've compiled compelling sales email subject lines for a variety of situations. While this technique is effective in breaking the ice, getting the joke right is tricky. Be succinct and direct: Introduce yourself clearly upfront or “be short and relevant,” says the chief commercial officer at a leading investment broker. “This should go without saying,” Thompson says, “but we still see it all the time. Read on to see what’s hot, what’s not, and what has changed since the last time you looked. by Career Contessa . The best way to find the most effective cold email subject lines is to perform A/B testing for the subject lines. Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution. Besides, using humorous subject lines is a great way to put your customers at ease. Personalization is key to successful email marketing content and is equally important for subject lines, especially when sending B2B cold emails. We all like to laugh, so why not incorporate a joke or two in your email subject lines every now and then? Traditionally, we think of B2C subject lines about deals expiring at midnight or BOGO specials “(Today only!”) The same principle applies to B2B email subject lines, with a professional twist. Keeping the subject lines of your emails to a minimum length is probably the second most effective B2B cold email subject lines best practices to boost open rates. Nowadays, the personalization of emails is a necessity. 3 Reasons Why Branding (Really) Matters in the Modern Business World, 6 Steps for More Compelling B2B Product Pages. “For our prospects, an example might be ‘summer slump.’ The budgeting process is top of mind for our target market during October-November (and we want to get in during budget planning!).”. Cold Email Subject Line Example: 36. B2B Subject Lines, Cold B2B Subject Lines, Cold emailing; Cold emailing is the proven marketing tactic that would bring adequate sales to the company no matter whether you like it or not. Let's see a few examples. You’re sending B2B cold emails with crappy subject lines. Invite-only Growth Hacking community He used this one to send a cold email guide to people who have submitted a form for early access and got a 65% open rate. Subject lines should reference something the prospect cares about – not you or your product.” Their company, their goals, their pain points, their interests. What It Is: A subject line that poses a leading question intended to get prospects to click.Why It Works: According to Mark Kosoglow:That said, there are a few things to keep in mind when crafting a question-based subject line:1) This impact can be capitalized on by subject lines that either pose a direct question or that insinuate one will be asked of the prospect upon opening.2) The question you ask needs to be open-ended. Sometimes, prospects will give me their personal email address, after a good phone call, because it will get lost if I email their business account!”, “Every industry has something that’s top-of-mind,” says Demand Generation Specialist Dominique Catabay. I like to use references to “end of quarter” or “end your month strong.”, “Think about seasonal or time-based terms that your prospect will be attuned to,” says Thompson. Cold email guide from [Your Name] The next from examples of subject lines you'll see are from Ilya Azovtsev, one of the fierce members of lemlist's growth marketing team. Do you know your open rates? Follow this B2B cold email subject lines best practices to experience better open and response rates. The best sales email subject lines are creative, interest-provoking, and informative without giving too much away. See an example tech stack infographic, and get tips for building your own. Once again, simplicity is key here. Several business owners have laid out their experiences and advice across the web. ... Get your copy of the new Cold Email Hacks 2.0 e-book! “Always be thinking about what you can do to stand out to the prospects, so you’re not just one of the other 300 other drip emails they have to deal with every single day.”. “We wouldn’t want it to seem like some automated email that everyone gets – it feels more personal, person to person. 25 Cold email subject lines we used and got 70% open rates “Cold email subject line examples that boost open rates”, “Examples of cold email subject lines you should steal right away” these are the possible titles I could have chosen for this post. However, you should know your leads and market better than anyone, and you’ll know what your leads want to hear. It’s the short text that gives you a preview of your email content. You have to understand that you’re not just competing with other B2B marketers, but dozens of other emails in their mail. A strong data repository of over 65 million verified business contacts. Keep things tasteful. But i f your subject lines don’t grab their attention, your messages might never get read. Anything on LinkedIn, a business website, or press release is fair game.” (Personal information is not. You can create this impression by incorporating information about the recipient’s demographics, location, behavior, industry, past purchases, and more. It could be because of poor subject lines. To {First name} Using a prospect’s first name when emailing them makes the message more personable and intriguing. Good subject lines should be personalized, and vague. B2B cold email subject lines. Linked, for instance, is a great place to start as you can see their recent activities, company changes, promotions, or endorsements. According to a study done by Prospect.io, emails with subject lines between 3-12 characters have an open rate of 44%. This is because segmentation helps in giving prospects the impression that the email they receive was crafted just for them. Give your cold email subject lines a boost. Source. Cold email doesn’t have to be stuffy and lifeless. Contact ZoomInfo today to learn more about improving your B2B marketing efforts. A max limit of 12 characters can seem difficult to achieve, especially when crafting specific email subject lines.If you do plan to write longer subject lines, it is advised that you limit the subject line to 45 characters. “People get so many emails. The best sales technology stack empowers execution and performance metrics. After all, your prospects are people too. “Enter the magic portal called Digital marketing” could be an effective yet funny line that a … Here are some best practices you can follow to make sure your snippets convert: A narrowly targeted cold email will always perform better than a generic one. Deliver the right message to the perfect prospect, Reveal the prospects you should be targeting, Convert more leads using less form fields, Capture anonymous visitors & take immediate action, Capture contacts & sync communications into your CRM, Ensure your data complies with GDPR & CCPA, Add ZoomInfo's B2B intelligence to your infrastructure, Integrate best-in-class B2B intelligence into your business applications, By Ryan Hadfield, At the end of the day, successful email subject lines should stand out from the crowd. If you could use some help creating subject lines that stand out and inspire clicks, then this post is for you. Writing the best subject lines for cold emails is a tricky business. You are done setting your goals and you have finally completed designing a stellar email campaign. Write Attractive Subject Lines. When an email subject line goes beyond 60 characters, including spaces, then the open rates drop off rapidly. After all, it can impact the recipient’s first impression, which, in turn, can either break or make your open rate. Follow these B2B cold email subject lines best practices and see how your open rates skyrocket significantly. You can take your personalization up a notch by doing a simple search online and collecting more inputs about your prospect and utilize it to boost open rates. If you wish to boost your open and response rates, you’ll need to be creative and most importantly, make sure your subject lines are relevant to the type and needs of your target audience. 39 proven subject lines by industry: B2B, SaaS, startups, small business & more; ... Making use of your wit and sense of humor is a great way to create catchy email subject lines for sales. “The overall idea is stand out,” says ZoomInfo Senior Sales Development Rep, Zachary Thompson. Moreover, it also helps in preventing your emails from being perceived as salesy, spammy, or too generic and warrants open. So make sure to consider the tips and suggestions above to create the best possible subject lines for your B2B prospects. Is your B2B business data full of outdated information? Written by Ryan O'Hara If you want to start a relationship with a prospect, you could write the greatest cold email in the world, and it won’t matter if the subject sucks. Our business database is the tool you need for more informed marketing decisions. When creating your cold email, it’s important to consider how your snippets will look like. Over 55 percent of professionals check their email on the phone. The short answer, according to Marketo, is seven words, although it differs wildly between industries and the quality of content. Because different subject lines work for different prospects. I’ve found that specific isn’t better. Keep Your Subject Lines Short It just doesn’t exist. Customize for your own use, and watch your open and response rates skyrocket. According to Chadwick Martin Bailey , 64% of the time people open emails because of the subject line. Another reason why it’s imperative to keep short subject lines is that most people now read emails on their phones. 20 cold email marketing subject lines to try. The modern B2B biz dev leader is faced with cutting through the noise both effectively and efficiently. Subject lines need to be short or they’ll get cut off. Hubspot offers a list of “spam trigger” words and suggests avoiding numbers like: Dad jokes and eye-rolls can be silly. When your subject line includes the company name or the recipient’s name, it makes your email look more eye-catching. ), “Share just enough information to get them interested,” Catabay says. And, even more important, acted upon. Be exceedingly clear and concise – it’s worth taking time to perfect the best cold email subject lines. Also, make sure the subject line is relevant to the content of the email. You can have the best B2B cold email templates, magnetic subject lines, and tight sweater-knit copy, but you’ll still be stuck with stagnant closing rates without this one thing: Research. Check out our sales outreach guide & infographic! If you’re hearing back from less than 10% of the people you’re cold emailing, you’re probably committing one of the 7 Sins of B2B Cold Emails. And while what you write in your email is crucial, it’s the email subject line that really counts. Likewise, try to keep email preview text under 55 characters. It doesn’t take much effort to add the recipient’s name to an email subject line, yet the results can be quite impressive. Once you’ve done that, it’s important that the first one or two sentences continue to stir up curiosity in your reader. Writing cold email subject lines that are exceptional and attractive is not an easy task. What techniques do you use to stand out from the crowd? B2B cold email subject lines. There is no one subject line that works for every email campaign. Almost 47% of email open rates depend on the subject line alone while 70% of email users report email as spam if they see a generic, weak, and cliché subject line. However, there’s just one issue: You need to come up with a subject line for your cold email. After all, this is an article on cold email subject lines. 8 Cold Email Statistics Sales Teams and Businesses Need to Know 1. A humorous B2B subject line will come as a breath of fresh air, unlike all the dull, stuffy emails that we find in our inbox today. Questions th… “But it’s a chance to be relatable!” says Catabay. Here are a few personalization tips you can employ in your email subject lines: Less is more and this holds true for email subject lines as well. “There will always be new technologies and best practices that you need to learn about. Are your email campaigns not performing well? Especially, startups use this traditional way of marketing to initiate early traction. As per Invesp’s report, emails with a personalized subject line has a 22.2% more chance of being opened. The email subject line – a modest 4 to 7 words long – punches above its weight in terms of its potential to boost your open rate and improve your email marketing results. It's an especially powerful writing technique for headlines and email subject lines because it drives the reader to keep hanging on to connect the dots and fill the gap with new knowledge. The cutoff point is different for every email program and depends on a user’s settings. Did you know that approximately 300 million emails were sent in 2019 and that business professionals receive an average of 126 emails a day? “Find 2-3 ‘power words’ for your prospect through research, and find a way to fit those into the subject line,” Thompson says. Bonus Section: Best Cold Email Subject Lines. I use two B2B email subject lines that I find have very identical open rates. “These things are dynamic,” Thompson says, “and it’s hard to predict how long something will be ‘in’ or how long it will work. So what’s the ideal length for an email subject line? But this tactic only works when you execute it in the right format. If you angle your subject lines the right way, they can suggest a connection, generate interest, or promise value (sometimes all three). Of course, this list would not be complete without SalesFolk’s delightfully cringey email Hall of Shame. Cold Email Subject Lines: Not So Hot. Email marketing NEEDS to be strategic if it wants to stand out from the noise – so I have compiled a few simple B2B subject line strategies for you to get those emails opened. “I want my prospect to be able to see the whole subject line (no breadcrumbs) on a mobile device.” This differs between devices, so do some testing. “For example, we sell to sales and marketing, so the fiscal calendar year drives decisions for our prospects. The simple answer is a good subject line. No matter how experienced you are, there are things you don’t know” Catabay says. ... 5 Tips for Good Cold Email Subject Lines. No one reads everything. Hence, try to know your prospects better and pick your jokes carefully. Email marketing success depends, in part, on the ability of the B2B marketer to make a powerful first impression and form an immediate connection by strategically crafting email subject lines. August 04, 2020 The internet is full of tips on how to cold email when you're promoting a product or marketing a brand, but what about when you're selling yourself? However, be mindful that humor is subjective, particularly in today’s modern world. Like always, you can start by learning more about your target audience – what they like and use the information to get creative. The question of cold email subject lines is something that every B2B sales rep and business owner has had to deal with at some point. We’ll go ahead and assume the answer is “no.”. While not quite the Upworthy level of curiosity gap (We Made a List of Awesome and You Won’t Believe What Happened Next), I still wanted in on the list … Don’t scare off potential prospects with boring email subject lines. Some email subject lines are so cringey they do actually get opened … and passed around the office for a chuckle – or worse, posted on LinkedIn. The best subject line for a B2B cold email is the one that is relevant and appealing to the people you’re addressing with your email. The answer is “yes.” Do you have time to read through a million examples of email subject lines to find the best ones? We sifted through top blogs to find the best cold email subject lines, plus some fresh, real-life examples from our own salespeople. Cold emails can be used for several purposes, including: Pitch your business; Get an industry influencer to mentor you; Land an interview with a VIP; To boost your chances of your cold … But be careful: The message itself still needs to apply. Mark Growth points to the Cocktail Party Phenomenon: “The Cocktail Party phenomenon demonstrates selective attention … Our brain is biologically designed to filter out what doesn’t interest us or what doesn’t benefit us.”. Nonetheless, you can use it to your advantage. It has to be compelling enough to encourage people to open your message and not end up in the trash. “Things change, and professionals need to stay current. “This works especially well with smaller companies, because they really are looking for assistance and trying to get better.”. Save the depth and detail for the content of the email.”. Imagine how busy professionals interact with cramped inboxes. InfoCleanse is an expert in revitalizing your outdated marketing and CRM databases to accelerate your marketing operations in a significant way. Gimmicky subject lines can give you a short lift in open rates, but the volume of email that’s sent in the B2B world is so overwhelming that novelty wears off, fast. Given the fact that everyone has a different sense of humor, the kind of jokes you share with your family or friends most certainly can’t be used here. Segmented email campaigns have the ability to boost revenue by 760%, suggests DMA. Here’s the thing: it’s different for everyone. 13276 Research Blvd Ste #202, Austin, TX 78750, A B2B Marketer’s Guide for Effective Cold Email Subject Lines, 30 Statistics About B2B Social Media Usage, 2021 B2B Marketing Trends: 5 Things You Need to Know, How Poor Data Quality Negatively Impact Your Business, 5 Proven Ways B2B Organizations Can Leverage Cybersecurity to Protect Their Data, How to Build a Digital B2B Brand Experience, Include a CTA for encouraging prospects to open the email. Including the recipient’s name in the subject line can increase your open rate by 22.2%. Being vague can be intriguing enough to click – but all the clicks in the world don’t mean anything if the prospect was expecting one thing and got something else. “I’m always surprised to find that often, general subject lines work better than something more detailed.”, Thompson agrees. Puns and humor are situational, so there’s no templates or playbook here. We see right through you, the desperate sender. Weekly sales newsletter. ZoomInfo’s sales and marketing teams try to keep subject lines under 50 characters. Data decay impacts lead generation, customer relationships, finance, B2B database marketing, and more. Subject Lines That Will Get Your Cold Email Noticed . You may feel like the body of your email is your bread and butter—the most important part. By adding a little bit of personal touch to your subject line, you’ll have a better chance of catching your prospect’s attention. Use restraint when it comes to puns and jokes. Numeric numbers like dates and times work great – but they can trigger your email as spam and send you straight to the spam folder, damaging your domain authority and email deliverability. They skim through messages and look for one that appears specific to them. But it’s generally around 60 characters, including spaces. And all of these are … You don’t want your prospects to reject your valuable B2B cold emails based on boring email subject lines. Great B2B cold emails require informative and engaging subject lines. It shapes the bulk of your lead generation activity. This means, as a B2B marketer, you need to figure out ways to ensure your cold emails stand out among the masses. #1. Some email subject lines are so cringey they do actually get opened … and passed around the office for a chuckle – or worse, posted on LinkedIn. By all accounts, you’re so ready that it feels as if you have already met your goals. I like to use puns in marketing emails.”. Combined with a catchy subject line, personalized cold emails can increase your response rates. Offer new information.”, “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” Not selling. If less than 20% of people are reading your emails, your subject line sucks. They don’t necessarily know you, your brand, or your products. What the Experts Say about Cold Email Subject Lines. As Act-On’s Nathan Isaacs says, “You can’t buy beer with open rates.”. The key to sending a successful cold email isn’t necessarily writing the perfect sales pitch or sending it at just the right time (though these are important, too) – it’s convincing your prospect to open and read your message. If your dad wouldn’t say it – don’t say it. The template below is an example of how this could work for a cold B2B email: Subject: What you should know about [service (e.g., payroll, inside sales, marketing)] Hey [First Name], Here are a few examples of short subject lines: Email snippet is something that’s often overlooked. Email open rates for subject lines conveying a sense of exclusivity or urgency are 22% higher; Approximately 7 in 10 email recipients report an email based on the subject line alone; Best subject lines for cold emails. And they’re all looking to get their attention. How to Write Good Email Subject Lines in B2B Sales. While including unrelated words might invoke interest for some, it could also make the email look spammy or salesy. Not the kind of response you’re looking for! “Do not open this email.” Thou dost protest too much. Also, because most smartphone screens can only fit 4 to 7 words max, a long subject line will most likely get cut off. A curiosity gapis the space between what you know and what you need to know. Why it worked: “List of awesome” could mean many things. In fact, a study shows that emails with short subject lines perform 65% better than long subject lines. We have run email campaigns for over 200 clients worldwide and so have developed our own methods of getting those all important open and reply rates. In this blog, we’ll be providing you with B2B Cold Email Subject Lines Best Practices to make sure your cold emails get read. Use numbers (but beware of the email spam trap). You’re trying to get someone to open and read a message from a complete stranger. “Find out where they went to school. Not the kind of response you’re looking for! For that reason, we recommend keeping your subject lines below 60 characters and below 10 words in length. Now, without further ado, 9 scientifically-backed pearls of wisdom to help your B2B email campaigns get the open rate they deserve: 1. The subject line! Moreover, a subject line that’s short, sweet, and to the point is more likely to catch the prospect’s attention. And that’s just instinctive human behavior. That’s not all, it can also help in making your email shine among all the bland and monotonous content that fills your prospects’ inboxes. I like to refer to a college sporting event or mascot name, especially during March Madness. “Email subject line is a pitch,” says Daniel Pink, author of To Sell is Human. When you're stuck with the viability and the truthfulness of it, it can be problematic. 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